Yesterday, I was doing my best to keep myself awake to watch the Grand Finale of Uefa Champions League between Manchester United and Barcelona. The timing as per IST was pretty odd like any other soccer matches. Starting at 12:15am and full-time (normal play) would dragged upto 2:15am. With a office next day, watching such a match remained the challenge but, many times I somehow make it to watch till the end.
Before the start of the match, same ad of Tata Sky recording was shown repeatedly. In the ad, Aamir Khan going to sleep letting his Tata Sky plus to record the live match as he have office next day; he was leaving with taunting voice to viewers to keep on watching till very late and go to office next day late with the prospect of boss shouting.
I think the whole idea of this ad is wrong. Recording features has come and gone but, none succeed. What Tata Sky is doing is nothing inventive or innovation.
Such recordings are shown next day in many channels but, you don't find that excitement to watch except for some wonderful actions. The whole idea of watching a match live is to catch the excitement, thrill, suspense rather than the actions which you can catch in highlights.
Once you know the outcome, such things like excitement dies down immediately. With internet, news channels and phone which has update of news every second, it is really difficult not to bump to news of such great finals.
Perhaps, the Tata Sky needs to understand this "true" fact and feeling of a sports-lover to sell their product in a right way.
Epilogue : Barcelona beat Manchester 2-0.
Thursday, May 28, 2009
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